{"id":1169,"date":"2017-02-22T15:59:14","date_gmt":"2017-02-22T15:59:14","guid":{"rendered":"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/?p=1169"},"modified":"2017-02-22T16:12:47","modified_gmt":"2017-02-22T16:12:47","slug":"3-examples-of-great-virtual-reality-marketing","status":"publish","type":"post","link":"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/3-examples-of-great-virtual-reality-marketing\/","title":{"rendered":"3 Examples Of Great Virtual Reality Marketing"},"content":{"rendered":"<div id=\"pl-1169\"  class=\"panel-layout\" ><div id=\"pg-1169-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1169-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1169-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div style=\"font-family: arial, helvetica, sans; padding: 0px; font-size: 16px; text-align: justify; background-color: white;\">\n<p>Could virtual reality revolutionize marketing and advertising?<\/p>\n<p>It may already be.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div id=\"panel-1169-0-0-1\" class=\"so-panel widget widget_sow-image\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-17bc2272b535-1169\"\n\t\t\t\n\t\t>\n\n<div class=\"sow-image-container\">\n\t\t<img src=\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/wp-content\/uploads\/2017\/02\/med_happygoogles-479.jpg\" width=\"479\" height=\"319\" srcset=\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/wp-content\/uploads\/2017\/02\/med_happygoogles-479.jpg 479w, http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/wp-content\/uploads\/2017\/02\/med_happygoogles-479-300x200.jpg 300w, http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/wp-content\/uploads\/2017\/02\/med_happygoogles-479-272x182.jpg 272w\" sizes=\"(max-width: 479px) 100vw, 479px\" title=\"3 Examples Of Great Virtual Reality Marketing\" alt=\"3 Examples Of Great Virtual Reality Marketing\" loading=\"lazy\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-1169-0-0-2\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div style=\"font-family: arial, helvetica, sans; padding: 0px; font-size: 16px; text-align: justify; background-color: white;\">\n<p>Sure, VR has been proclaimed the wave of the future before, only to fade into the background. But that\u2019s not likely to happen this time. With major players like Facebook, Sony, Samsung and others investing huge money in VR, the medium appears here to stay. More than just \u201cstay\u201d \u2013 it\u2019s here to shake things up, providing an immersive sensory-filled experience through which marketers can tell a brand\u2019s story and much more.<\/p>\n<p>Already, VR is making inroads in the promotional products industry. Suppliers are offering products like brandable virtual reality glasses and headsets. Distributors have scored success selling them. For example, Lacey, WA-based Budd Bay Promotions & Apparel (asi\/149520) recently sold 2,500 virtual reality viewers to a fire department, which used them in a community outreach program.<\/p>\n<p>Beyond the promo industry, an array of brands in diverse industries have leveraged VR in creative ways to do everything from build their brands to directly drive sales. Here are a few examples of VR in action that caught our attention:<\/p>\n<p><strong>Merrell TrailScape<\/strong><\/p>\n<p><center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/efd6WhPmTyU\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p>Merrell desired a uniquely memorable experience with which it could introduce the Capra \u2013 what was then the brand\u2019s most technically advanced hiking shoe yet. The high-performance footwear maker got that and more when it partnered with Framestore Studio to create TrailScape \u2013 a 4-D, motion-tracked, multi-sensory virtual hike experience. Debuted at the Sundance Film Festival, TrailScape had participants wearing an Oculus Rift VR headset that transported them to rough mountain terrain in Italy\u2019s Dolomites \u2013 all while they walked across a prop rope bridge that was set up in the physical experience space.<\/p>\n<p>TrailScape, Framestore says, marked the first ever commercial use of an in-motion Oculus Rift experience. \u201cMotion capture technology allowed our adventurers to explore the mountainside, with tactile elements such as rope walkways and shaking wooden planks underfoot driving the immersive nature of the piece to the absolute max,\u201d Framestore says on its website. \u201cThey were faced with mini-crises en route \u2013 the rockfall of a landslide, a precarious summit \u2013 which saw them dabble in scenarios beyond the confines of their typical hikes.\u201d<\/p>\n<p>Indeed, the experience immersed participants in the terrains where the Capra shoe would be an especially valuable asset, making for a memorable product introduction if ever there was one.<\/p>\n<p><strong>Happy Goggles<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/bnYg752URcE\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Last year, McDonald\u2019s celebrated the 30th anniversary of the Happy Meal being in Sweden by spiffing up, via virtual reality, what might be the world\u2019s most iconic box. In effect, customers could easily transform Happy Meal boxes into VR goggles \u2013 called Happy Goggles \u2013 by tearing along perforated lines, folding, and inserting provided VR lenses and a smartphone (not provided). Once enabled, kids and curious parents could play Slope Stars \u2013 a ski-themed VR game delivering a 360-degree ski experience that, in addition to being fun, provided education on how to stay safe when whisking down the mountain. The Swedish National Ski Team even endorsed the game. In all, about 3,500 VR Happy Meal boxes were available at 14 McDonald\u2019s in Sweden. \u201cThe Happy Meal is one of our most loved menus and therefore an appropriate platform for reaching out to our family customers through experiences that focus on play and learning,\u201d Jeff Jackett, marketing director at McDonald\u2019s Sweden, said when Happy Goggles were released last year. \u201cWe believe that many people will enjoy the fun skiing game with the new Happy Goggles.\u201d<\/p>\n<p><strong>The Holoroom & HoloGram Experience:<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/DVsEb9vla-I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Lowe\u2019s, the home improvement chain store, has orchestrated two unique VR initiatives. Introduced at two stores in Toronto, the Holoroom is a virtual reality design tool that helps Lowe\u2019s customers visualize home improvements. Intuitive and immersive, the Holoroom is an actual physical space where customers enter to wear a VR headset that transports them to a room they\u2019ve just virtually designed with home upgrades they\u2019re considering. Launched in 2014, Lowe\u2019s followed that initial iteration up with a second generation Holoroom that was available in 19 stores across the U.S.<\/p>\n<p>Additionally, Lowe\u2019s teamed up with Microsoft to create a mixed reality offering \u2013 the HoloGram Experience \u2013 for customers in two pilot stores. In this innovative venture, customers could view physical objects and digital holograms through a Microsoft HoloLens headset while standing in a showroom kitchen at Lowe\u2019s. \u201cUsing simple gestures to interact with their environment, customers could easily select from an array of design options and Lowe's products, including cabinetry, hardware, counter tops and appliances,\u201d the retailer said.<\/p>\n<p>Lowe\u2019s plans to launch the HoloGram Experience at three more stores by the end of 2017. The experience will feature enhanced capabilities, powered by Microsoft Cortana, such as the capacity to capture a customer\u2019s Pinterest board to predict their tastes for home renovation. \u201cIt will also compile data from feedback given by customers during the experience, including their level of sentiment, the time they spend looking at various elements of the kitchen, and key phrases that customers mention during the experience,\u201d Lowe\u2019s says.<\/p>\n<\/div>\n<div style=\"font-family: arial, helvetica, sans; padding: 0px; font-size: 16px; text-align: justify; background-color: white;\">\n<p>Source: Christopher Ruvo, Advertising Specialty Institute<\/p>\n<\/div>\n<table width=\"100%\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\">\n<div class=\"separator\" style=\"clear: both; text-align: left;\"> <span style=\"font-family: arial, helvetica, sans-serif;\"><a href=\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/\">RETURN TO DESIGN &amp; PROMOTIONS<\/a><\/span><\/div>\n<\/td>\n<td style=\"width: 50%;\">\n<div class=\"separator\" style=\"clear: both; text-align: right;\"> <span style=\"font-family: arial, helvetica, sans-serif;\"><a href=\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/blog\/\">RETURN TO BLOG<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Could virtual reality revolutionize marketing and advertising? It may already be. Sure, VR has been proclaimed the wave of the future before, only to fade into the background. But that\u2019s not likely to happen this time. With major players like Facebook, Sony, Samsung and others investing huge money in VR, the medium appears here to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Examples Of Great Virtual Reality Marketing - Design &amp; Promotions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/3-examples-of-great-virtual-reality-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Examples Of Great Virtual Reality Marketing - Design &amp; Promotions\" \/>\n<meta property=\"og:description\" content=\"Could virtual reality revolutionize marketing and advertising? It may already be. Sure, VR has been proclaimed the wave of the future before, only to fade into the background. But that\u2019s not likely to happen this time. With major players like Facebook, Sony, Samsung and others investing huge money in VR, the medium appears here to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/3-examples-of-great-virtual-reality-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Design &amp; Promotions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pg\/designandpromotions\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-22T15:59:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-22T16:12:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/wp-content\/uploads\/2017\/02\/med_happygoogles-479.jpg\" \/>\n<meta name=\"author\" content=\"Art Department\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Art Department\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/3-examples-of-great-virtual-reality-marketing\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/3-examples-of-great-virtual-reality-marketing\/\"},\"author\":{\"name\":\"Art Department\",\"@id\":\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/#\/schema\/person\/b243acd4255b97f63b83c7429f9f9d66\"},\"headline\":\"3 Examples Of Great Virtual Reality Marketing\",\"datePublished\":\"2017-02-22T15:59:14+00:00\",\"dateModified\":\"2017-02-22T16:12:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/3-examples-of-great-virtual-reality-marketing\/\"},\"wordCount\":852,\"publisher\":{\"@id\":\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/3-examples-of-great-virtual-reality-marketing\/\",\"url\":\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/3-examples-of-great-virtual-reality-marketing\/\",\"name\":\"3 Examples Of Great Virtual Reality Marketing - Design &amp; 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