{"id":1012,"date":"2017-01-30T14:57:59","date_gmt":"2017-01-30T14:57:59","guid":{"rendered":"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/?p=1012"},"modified":"2017-01-30T16:13:02","modified_gmt":"2017-01-30T16:13:02","slug":"6-college-apparel-trends","status":"publish","type":"post","link":"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/6-college-apparel-trends\/","title":{"rendered":"6 College Apparel Trends"},"content":{"rendered":"
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Win over high school and college kids with the latest apparel trends.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>

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Bright Graphics:<\/strong> Today\u2019s graphic designs are clean and simple, and yet appropriately colorful and never boring. <\/p>\n

Hand-Written Fonts:<\/strong> Creative text elements combined with decorations like rose gold foil are a simple-but-enchanting combination. <\/p>\n

Oversized:<\/strong> A hit with girls, it now comes in a handful of varieties, including short sleeves and hoodies. <\/p>\n

Subtle Branding:<\/strong> Left-chest logos are being embraced by this younger demographic, and hand-stitched embroidery adds a unique charm. <\/p>\n

Unisex:<\/strong> As women move away from skin-tight shirts, both men and women become more comfortable with fitted unisex options. <\/p>\n

Fabric Variety:<\/strong> There are more options than ever beyond 100% cotton, and the latest garments offer heathered and vintage looks that are insanely comfortable. <\/p>\n

The Logos They Will (And Won\u2019t) Wear<\/strong><\/p>\n

\u201cMillennials can\u2019t stand logos\u201d Business Insider declared a year ago. \u201cTeens don\u2019t want to wear logos anymore,\u201d asserted Bloomberg this past fall. What logos are they referring to? Retail brands like Abercrombie & Fitch and Aeropostale that splayed their names as big as possible \u2013 and then watched as millions of kids (and their paying parents) eagerly paid up for over a decade.<\/p>\n

Now, in a quest to concoct their own style and avoid brand similitude, teens gravitate toward fast fashion lines such as Zara and H&M that eschew logos. Meanwhile, dozens of retail apparel brands are playing catch-up by de-emphasizing their logos as their bottom lines take a beating.<\/p>\n

The pressing question: With an entire industry founded on the very notion of displaying logos, are promotional product companies now hopeless to entice the likes of Gen Y and Z?<\/p>\n

Not exactly, say distributors and suppliers who work closely with the college and teen markets. \u201cIf you look at those brands like Abercrombie, they\u2019re failing, and they\u2019re trying to figure out what\u2019s making them fail,\u201d says Tony Poston, president of College Hill Custom Threads (asi\/164578). Hot younger brands like Vineyard Vines, Southern Tide and Patagonia, he adds, \u201care putting prominent designs on shirts, and those are selling like hotcakes.\u201d<\/p>\n

Still, industry apparel companies are rethinking the design aesthetic for this age range. \u201cWe have seen a shift away from big, bold logos,\u201d says Ashley Holbrook, marketing specialist for Kotis Design (asi\/244898). She describes a \u201cless is more mentality\u201d that includes the use of hand-drawn fonts, subtle custom woven hem labels and a renewed gravitation to left-chest embroidery.<\/p>\n

High school and college students will proudly display their allegiance to a brand or group \u2013 but only if there\u2019s a story they can align with, rather than a retail aesthetic that allows them to fit in. \u201cIt\u2019s more about the cause and the why of the company,\u201d says Kevin Ostromecki, a 22-year-old Philadelphia-area resident who started the merchandise brand Altix Clothing at 18.<\/p>\n

Source: Advertising Specialty Institute<\/p>\n<\/div>\n\n\n\n
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RETURN TO DESIGN & PROMOTIONS<\/a><\/span><\/div>\n<\/td>\n
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RETURN TO BLOG<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Win over high school and college kids with the latest apparel trends. Bright Graphics: Today\u2019s graphic designs are clean and simple, and yet appropriately colorful and never boring. Hand-Written Fonts: Creative text elements combined with decorations like rose gold foil are a simple-but-enchanting combination. Oversized: A hit with girls, it now comes in a handful […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n6 College Apparel Trends - Design & Promotions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/design-promotions.com.previewc45.carrierzone.com\/wp2017\/6-college-apparel-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 College Apparel Trends - Design & Promotions\" \/>\n<meta property=\"og:description\" content=\"Win over high school and college kids with the latest apparel trends. Bright Graphics: Today\u2019s graphic designs are clean and simple, and yet appropriately colorful and never boring. 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