Often times, new marketing opportunities arise out of the blue and require quick action. Luckily, promotional consultants usually have a list of products that can be turned around quickly to meet your needs. There are even products that can be shipped within 24-hours of placing an order!

With over 3,900 suppliers in the industry, there are hundreds of thousands of promotional products that can fit any budget. Having a variety of options allows for greater flexibility when planning out a marketing campaign of any size.

58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window.

Source: PPAI Study: Effectiveness of Promotional Products As An Advertising Medium

Recipients of promotional products have a significantly positive opinion of a business through:
• Increase in positive overall image
• More positive perception of the business
• Higher likelihood of recommending the business
• Higher likelihood of patronizing the business

Source: PPAI Study: Promotional Products Impact On Brand/Company Image Conducted by Georgia Southern University

Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases. The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.

Promotional product incentives produce valuable referrals from satisfied customers. A survey conducted Louisiana State University indicated accompanying a request for referrals with an offer of a promotional product incentive drew as many as 500% more referrals as an appeal letter alone. The results speak for themselves!

Every day you hear about a new endurance race, a new music festival, a new community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products? In 2011, advertisers spent more than $18 billion in products purchased through promotional consultants.

From lip balm to a wireless mouse to paper airplanes, promotional products come in all shapes, sizes & colors. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogs. If you can see it and touch it, it’s most likely available as a promotional product. This allows you to customize a marketing campaign so that it is more relevant to a specific demographic.

On the 23rd of September the Design & Promotions staff went casual for the kids! As done in years before, we traded our work attire for jeans and raised funds for the Children’s Miracle Network Hospital.

What is marketing? How important is marketing for your business? In this 21st century, almost all business owners tend to engage in two different types of promotional activities. This includes virtual marketing and local promotions. Digital marketing is a trendy move that can make the entire world your market. It is a fascinating way of making more from the comforts of your home or office. There is a massive difference between digital marketers like Staples Promotional Products and traditional experts like Design & Promotions. And, sometimes it would be much more useful and interesting to rely on traditional marketing experts like Design & Promotions.