How To Select Great 2016 Corporate Holiday Gifts - Pt. 5 - Coloring Books Fill A Niche
Six corporate gift trends to capitalize on this coming holiday season

Every year, ASI end-buyer surveys show nearly 50% of companies plan to give gifts to their employees for the holidays. Another 40% plan to show similar appreciation to clients and prospects. That’s a lot of potential business – but in the mad holiday dash, your pitch has to be specific and spot on.

In other words, the gifts you suggest have to be great. How can you achieve this gift-giving greatness? By knowing the top trends. So here they are – the six holiday gift trends that will help you make the upcoming season merry, bright and profitable.

Coloring Books Fill A Niche
Looking for a fun and budget-friendly gift that can engage and thank customers? Adult coloring books might be a strong option. “It’s a trend with appeal to old and young alike, whether used for relaxation by a busy professional or as a creative outlet by hipsters,” says Rich Carollo, vice president at Lion Circle (asi/67620).

Because coloring books can be specially designed, they work well across just about any market – from health care to insurance to education. Adult coloring book suppliers can tailor every page to fit a client’s desired message. A niche to think about: retirement communities and senior wellness centers. Why? Adult coloring books can be therapeutic and great for use as part of group social activities.

“It’s grander than a Christmas card yet fitting a price point that has value greater than what you’re paying,” Carollo says.