How To Select Great 2016 Corporate Holiday Gifts - Pt. 4 - Bags Garner Attention
Six corporate gift trends to capitalize on this coming holiday season

Every year, ASI end-buyer surveys show nearly 50% of companies plan to give gifts to their employees for the holidays. Another 40% plan to show similar appreciation to clients and prospects. That’s a lot of potential business – but in the mad holiday dash, your pitch has to be specific and spot on.

In other words, the gifts you suggest have to be great. How can you achieve this gift-giving greatness? By knowing the top trends. So here they are – the six holiday gift trends that will help you make the upcoming season merry, bright and profitable.

Bags Garner Attention
If a client is looking for a luxury gift in 2016, leather bags should be one of your go-to items. In fact, Korn says a leather duffel stands out as the best gift he’s ever received. “Obviously it’s on the high end, but I use it frequently and see the branding on it each time to remind me who gave it to me,” he says.

Leed’s (asi/66887) recently introduced a new Cutter & Buck (asi/47965) line of luxury bags called the Bainbridge Collection. It includes a tote, duffel, backpack and computer bag, all with leather accents. There’s also a genuine-leather ID luggage tag with a button-snap closure, which is priced for wider distribution.

Meanwhile, supplier AAA Innovations (asi/30023) has also delivered a new line of bags ready for holiday gift programs. The collection’s design team is led by Theodore Allegrini, a former designer from Giorgio Armani’s A/X brand. “We want to bring a retail look and feel into the promotional product market,” says Jeffrey Nanus, president of AAA Innovations. “Bags represent a large segment of the industry, and our collections add a fresh and unique perspective.”