How To Select Great 2016 Corporate Holiday Gifts - Pt. 3 - Fleece Fits All
Six corporate gift trends to capitalize on this coming holiday season

Every year, ASI end-buyer surveys show nearly 50% of companies plan to give gifts to their employees for the holidays. Another 40% plan to show similar appreciation to clients and prospects. That’s a lot of potential business – but in the mad holiday dash, your pitch has to be specific and spot on.

In other words, the gifts you suggest have to be great. How can you achieve this gift-giving greatness? By knowing the top trends. So here they are – the six holiday gift trends that will help you make the upcoming season merry, bright and profitable.

Fleece Fits All
When you think fleece this holiday season, think beyond traditional outerwear. For example, fleece ponchos, beanies, blankets, scarves and drawstring backpacks are in style, and helpfully one-size-fits-all. “I’ve been given blankets that we use in our home – both low-cost fleece and higher-end Sherpa fleece styles,” Korn says. Consider different sizes of blankets – sized for pets, infants, adults or as bed or couch covers, as well.

Remember you can also tier a fleece gift promotion. George Klare, co-owner of Proforma Design Management (asi/491109) in Alvarado, TX, featured fleece blankets in a gift program for his clients last year. “We sent three different blankets for holiday gifts – a basic blanket for general customers, an upgraded version for mid-range customers and the third was a very nice blanket presented in a box that was given to our top customers. Fleece blankets make great gifts,” he says.