How To Select Great 2016 Corporate Holiday Gifts - Pt. 1 - Food Is Still King
Six corporate gift trends to capitalize on this coming holiday season

Every year, ASI end-buyer surveys show nearly 50% of companies plan to give gifts to their employees for the holidays. Another 40% plan to show similar appreciation to clients and prospects. That’s a lot of potential business – but in the mad holiday dash, your pitch has to be specific and spot on.

In other words, the gifts you suggest have to be great. How can you achieve this gift-giving greatness? By knowing the top trends. So here they are – the six holiday gift trends that will help you make the upcoming season merry, bright and profitable.

Food Is Still King
Sometimes the most common gift is the one that’s most enjoyable. That’s certainly the case with promotional food products, which ASI data shows is the most popular holiday promo item outside of gift cards. “Tins of cookies and other types of packaging that a group of people can enjoy have been a staple of gifting for a long time,” says Bruce Korn, president of distributor ZAKback (asi/365556). “The group can share the goodies and the main client can keep the packaging.

Something else that’s appealing about treats: suppliers offer food gifts in multiple sizes, boxes and packages that can fit almost any client demand. “For those on smaller budgets, there are more individualized food gifts, like boxes of truffles, nuts and candies,” says Korn.